“Instead of people going off to make a cup of tea or whatever, we have people swinging their phones, trying to return a 263km/h serve, with the chance of winning a car,” he said. Kia Australia general manager of marketing Steve Watt told GoAuto that the involvement of fans during TV commercial breaks helped to imprint the Kia sponsorship on the minds of viewers in a fun way. For Kia, the marketing program is designed to raise awareness of Kia’s association with the annual tennis championship at Melbourne Park. According to Kia, 110,217 of the apps had been downloaded from its corporate web site by half-way through the tournament. Successful returns are registered in a data base, with the phone’s owners entered into draw to win a Kia Cerato Koup Turbo at the end of the championship. The app, for both Apple and Android mobile phones, turns the phone into a virtual racquet, using internal sensors to judge a successful serve return from a series of TV commercials featuring the world’s fastest server, Australian professional player Sam Groth. Moreover, during the passage of the story campaign, you will not only participate in matches, but also do much more: work with sponsors and contracts, engage in management, and not only.MORE than 100,000 tennis fans are volleying and back-handing their way through the Kia-sponsored Australian Open tennis tournament from their lounge rooms, courtesy of Kia’s world-first Game On phone app.

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